Read the new eBook, "5 Steps to Solving Your Sales & Digital Marketing Dilemma," and discover the five essential steps to bringing your Marketing and Sales teams closer and working toward a common goal.
To succeed today, Marketing and Sales must work hand-in-hand.
Download this free book and learn how to make that happen!
Keep on reading and then you decide ... would it benefit your salesforce to know any of the following?
It’s no secret that sales and marketing teams often fail to see eye to eye on what marketing pieces and activities work best to attract and close more sales. Except for the most progressive distribution companies, I’ve seen this as a constant in the distribution industry.
The institutional disconnect between these two functions can lead to a very real sense of opposition. This disconnect cannot continue if a company is going to survive, let alone thrive.
The marketing and sales teams should share the same end goal: to increase revenue by increasing sales.
HERE ARE the First Five Steps Your Company Can Take Toward a Successful Partnership BETWEEN MARKETING AND SALES!
Buyer personas or avatars are the fictional representations of your target market segments. They’re commonplace in marketing these days but they’re only valuable when they’re correct.
No need for 'spray and pray' tactics that get zero results when you can narrow down your marketing to content that will provide the most value to your audience, and as a result, generate the greatest ROI for your marketing investment while also attracting the most qualified leads.
When marketing has a better understanding of your personas, especially those who typically have a longer sales cycle, they can complement your sales team with a well-timed marketing campaign containing only content that would be valuable to a particular recipient at a particular time in the sales process.
SQLs are the best measurement of lead quality (before revenue generated), and so as not to waste the time of your sales team, it’s important that the marketing team knows when to pass a lead over to them.
A close partnership with sales will help your marketing team keep your ROI perspective in check, and as a result, the success of every marketing campaign becomes very measurable.
Your salespeople are finding it harder and harder to book appointments and get in front of buyers. Take the first steps toward partnering your marketing and sales teams, and let these teams generate the information your company needs to build up your customer base and gain greater market share of your existing customers. Download the free eBook today!